Pele Sues Samsung For $30,000,000 Over Using His Image And Likeness Without Permission In Football Ad

Pele

 

Legendary Brazilian footballer, Pele, has filed a $30,000,000 lawsuit against tech giant Samsung for illegally using his image and likeness in a newspaper ad, by employing a look alike. Upon looking at the photo in the ad that ran in the New York Times, you immediately think it is Pele. This is made more apparent by the fact it is a football ad. 

 

Samsung football ad deceives people into thinking that's football legend Pele and he has endorsed their product

 

Samsung was in negotiations with Pele to use his image in 2013, but the deal broke down. Pele's lawsuit reveals Samsung, "never obtained the right to use Pele's identity in any manner or format." It is unlawful to use someone's image as a means of misleading the public into thinking they have endorsed your product or event. 

STORY SOURCE

Pele: Soccer legend files $30m lawsuit against Samsung for 'improperly using his image'

The advertisment appeared in the 'New York Times' last year 

Tuesday 29 March 2016 - He was the man who made the beautiful game even more beautiful. Now, the Brazilian soccer legend Pele is suing Samsung, claiming that the electronics firm improperly used his identity. The lawsuit has been filed by the former soccer star’s lawyer, Fred Sperling, and alleges that the firm used a Pele look-alike in an October advertisement for televisions in the New York Times newspaper. 

While the advertisement did not name the 75-year-old, the elderly black man featured in “very closely resembles” Pele, the lawsuit says. The lawsuit says the ad will confuse consumers and hurt the value of his endorsement rights. It seeks $30m in damages, the Associated Press added. Pele has endorsement deals with other companies, including Volkswagen, Subway, Emirates and Procter and Gamble. 

The lawsuit says the ad appeared after Samsung broke off negotiations to use Pele’s image in 2013. Specifically, the lawsuit said the South Korean firm pulled out of negotiations at the last minute “and never obtained the right to use Pele's identity in any manner or in any format”... 

http://www.independent.co.uk

RELATED ARTICLES

Samsung Seeks To Buy Sinking Tidal As Two More Executives Depart From The Struggling Company In The Face Of Mounting Lawsuits

Samsung Issues Statement Revealing Rumors About Them Buying Tidal Are Untrue

Football Great Zinedine Zidane Going Through Rough Patch As Manager Of Real Madrid (Do Legends Make The Best Coaches)

Zinedine Zidane

Legendary French football player, Zinedine Zidane, is having a rough time as manager (coach) of the accomplished Real Madrid F.C. squad in Spain. The team’s top footballer is Cristiano Ronaldo, one of the world‘s leading goal scorers. Real Madrid has won La Liga in the past, but they are struggling this season. Real Madrid recently lost to rival Atletico Madrid. FC Barcelona have been dominating with the attacking trio of Lionel Messi, Neymar and Luis “The Teeth” Suarez (Ok, his nickname is not the teeth, but Suarez is famous for using his LOL). 

I would sometimes wonder why legendary football players have difficulty coaching teams. Then, there's the theory in reference to the topic that a footballer who is a legend due to his exemplary skill, becomes frustrated when athletes don't grasp the game and what is being taught, on the same level and manner as the top footballer turned manager. 

By right, men like Pele and Bobby Charlton, should be among the best managers in the world. However, it has not happened. No one questions their skill, as they are the best, but truthfully, who has replicated the aforementioned athletes' abilities in younger players. That's because other factors come into play. Some athletes have better physical coordination (eye/foot as opposed to hand/eye in other sports) and control than others. Some athletes are naturally faster with better aim than others. This is why practice is essential in a bid to correct any deficiencies, in a bid to make your athletes the best they can be.

Pele, who is often hailed as the best ever, humorously stated in the Mirror newspaper of Manchester United and current coach Louis Van Gaal, "I told him, you know he is a very strong guy and they (Manchester United) should have courage because I am never going to be coach. I don't want to suffer." It's difficult being a manager, because when the team does not win, you will be blamed. 

It's easy to take negative newspaper articles and chants at matches personally, when football fans yell for the firing of their favorite team's manager. However, that's when you have to redouble your efforts to bring out the best in the squad and make any necessary changes. Do not become overwhelmed, discouraged or dispirited. Look at it this way, erase the points deficit by digging your way out of that hole, one match at a time. Take it one match at a time.

RELATED ARTICLES

The Fall Of Manchester United A Coaching Lesson On The Dangers Of Demoralization In Sports

Sports Articles

Serena Williams Sixth Wimbledon Title Brings Racist Rhetoric

Serena Williams

When Venus Williams and Serena Williams first hit the tennis circuit, they faced racism in select U.S. states. The worst incident occurred at the Indian Wells tournament in California, where Serena's father Richard Williams and her sister, Venus Williams, were booed, jeered and called "nig*er" and "nig*ers" by members of the crowd as they walked to their seats. One man in the crowd, who was among the individuals calling Richard a "nigger" also stated to him, "I wish it was 75, we'd skin you alive" (Los Angeles race riots occurred in 1975).

Serena was booed and jeered from the moment she walked out on the court, with racial slurs spewing from people in the crowd. The 2001 incident was so bad, the sisters vowed never to play Indian Wells again and did not for over a decade. Make no mistake, it was racism. People referring to you and your family as "ni*gers" is a clear indication of that. They should not have been subjected to such terrible treatment.

Serena Williams at Wimbledon ball

Derogatory, racially charged statements were made about them by opponent, Martina Hingis, who stated, "Many times they get sponsors because they are black. And they have had a lot of advantages because they can always say, 'it's racism.' They can always come back and say, 'Because we are this color, things happen'" and "I think they've been treated with kid gloves...People have been afraid to criticize them because they don't want to be called racist." In another interview Hingis stated people (in tennis) only let the Williams sisters get away with things because they are black. Coincidentally, Hingis was banned from tennis for two-years over using cocaine.

Wimbledon men's champion Novak Djokovic and women's champion Serena Williams

Fast-forward to this past weekend where Serena Williams won Wimbledon for the 6th time. Some were proud of her, but there were also negative, racially based statements made online. Race has no place in sports. There are gifted athletes of all races from many countries, who have done exceptionally well.

Serena Williams and Michael Jordan are black American athletes who have done very well in their chosen sport. Michael Phelps is a white American athlete who has done very well in his sport of swimming. Pele (Brazilian), Lionel Messi (Argentinean) and Cristiano Ronaldo (Portuguese) are Latin men who have done very well in football (soccer). Stanley Matthews and  Bobby Charlton are white British football (soccer) players who are legends for having done well in their field. Usain Bolt is a black Jamaican sprinter, who has set many world records and won gold medals, doing very well in his sport.

The aforementioned individuals are a broad cross-section of people of different races and nations, who have excelled in sports. At the end of the day they are humans first and foremost. Sports is not about racial, national or global domination. It is supposed to be about athletes doing what they love and spectators enjoying the respective games. 

RELATED ARTICLES

 

The Fall Of Manchester United This Season Is A Coaching Lesson In The Dangers Of Demoralization In Sports

David Moyes Fired As Manager Of Manchester United Affirming This Site's Previous Claims

 

The Con Artists Who Prey On Entertainers And Athletes To Their Detriment

 

In Sports Focus Can Make The Difference Between Winning And Losing

 

Athletes Who Face Depression After Sports And How To Conquer It

 

The Negative Effects Of Drinking, Smoking And Drugs On Athletes

 

How To Reap The Benefits Of Boxing While Avoiding The Pitfalls

 

Sports Legends Agree On What It Takes To Be Champion

 

In Boxing The Right Trainer Will Make A Big Difference

 

Preparing For Every Eventuality In The Boxing Ring

 

Maximize Your Career Opportunities

 

Sports Requires Nerves Of Steel

Partying Your Career Away

 

Fighting Fear In Sports

Do Some Managers, Coaches Trainers And Athletes Have An Edge Due To Trade Secrets

 

Pele

For many years, select managers, coaches, trainers and athletes pioneered training methods that are essentially trade secrets that give them a fair and ethical, but secretive edge in play. My dad, who was a professional athlete and worked in the sports industry for many years, told me of things he witnessed behind the scenes, regarding stellar athletes in various sports, who loved their craft so much, they took it to new levels during training. 

    

Ali shuffle

Some athletes have signature moves associated with them. Heavy weight boxing champ Muhammad Ali pioneered the Ali shuffle. Floyd Mayweather popularized "the Philly shoulder roll" also known as the "Philly shell." In football, David Beckham popularized a method of making the ball curve at such an angle it greatly increased the probability of a goal being scored as well as confused many a goalie as to where the ball was headed. Michael Jordan seemingly flew through the air in basketball on his way to the rim, making it difficult to guard him without catching a foul. It earned him the nickname “Air Jordan.” 

Mayweather has popularized the shoulder roll

Boxing trainer Cus D’Amto was so meticulous is his training methods, he even stunted the growth of champion boxer Mike Tyson by making him jog with 50 pounds of weights on his back during his teen years, as he believed it would make him a better heavyweight. 

Michael Jordan soaring through the air to the rim

Logic and history shows us some athletes are better than others in how they perform in play. While natural athletic ability does play apart in it via genetics, how you train and what you are taught as an athlete does make a big difference as well. Some managers and trainers are more advanced, skilled and knowledgeable than others. Some have a greater eye for talent and athlete development as well.