Michael Jordan on South Beach in Miami Beach, Florida
Legendary basketball player, Michael Jordan, has sued two Chicago supermarkets, Dominick's Finer Foods and Jewel Food Stores, for using his image and likeness, without permission, in widely disseminated advertisements for their businesses.
Under U.S. law, one cannot use a person's name, image or likeness, without their expressed consent. Jordan is suing each supermarket for $5 million dollars.
He also has steakhouses called Michael Jordan's Steakhouse in several cities across America. Therefore, the unauthorized adverts not only violate his image rights, they create a conflict of interest for his business.
Jordan sues over grocery ads
Jordan sues over grocery ads
Seeks $5 million each from Jewel, Dominick's
December 22, 2009 - Bringing a tough offense to protect his brand, Michael Jordan is suing Chicago's two big grocery chains -- Jewel and Dominick's -- for allegedly using his name and his number 23 to sell steaks and other goods without his permission.
The multimillion-dollar lawsuits, filed Monday in Cook County Circuit Court, stem from Jewel and Dominick's congratulatory ads appearing in this year's commemorative edition of Sports Illustrated magazine, honoring Jordan's induction into the Basketball Hall of Fame...
