Teyana Taylor (left) and Chris Brown's girlfriend Karrueche Tran (right)
Back in September, singer Rihanna and her stylist attacked vocalist/actress Teyana Taylor on the social networking websites Instagram and Twitter. Taylor fired back, letting her have it over the unprovoked attack that was started out of jealousy, as Teyana is a close friend and ex-lover of Chris Brown, the love of Rihanna's life. The scolding was so thorough, Rihanna was forced to retreat. However, her fans did not.
A few of Rihanna's fans grew angry that she was thoroughly humiliated by Taylor via a string of insults and started a petition to have Taylor dropped from her sneaker (trainers) deal with Adidas. Taylor was set to debut her own shoe, but Adidas called it off and confirmed breaking ties with her in a statement.
Adidas stated, "We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her...All I can say is that Adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at Adidas and we don’t condone violence of any kind."
MN Exclusive: Adidas Ends Relationship With Teyana Taylor — “We Don’t Condone Violence Of Any Kind”
December 4, 2013 - Earlier this week there were rumors floating around that G.O.O.D Music artist Teyana Taylor had been dropped from her Adidas deal, considering the shoe that was expected to drop on Black Friday never happened. At the time, Teyana’s publicist denied the news, saying: Teyana has not been dropped, the sneaker is on hold, no other comments or statement is ready to be issued at this time.
Finding it odd that no definitive statement from Adidas had been made on the matter, we reached out to the sneaker brand for a comment and that’s when they told us Teyana has in fact been dropped from her deal. A Senior PR Manager for the corporation wrote to us in an email:
“We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.”
When asked whether the decision was based on Teyana’s altercation with Rihanna and if the petition calling for Adidas and Reebok to eliminate the endorsement factored into the decision at all, the rep added:
“All I can say is that adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind.”...
Considering the success of Teyana’s Harlem GLC sneaker release earlier this year, we imagine it will only be a matter of time before another brand gives her an opportunity like this again. But in the meantime, word to the wise: Do not let Rihanna get you caught up in these streets. Unfortunately her victim’s losses always seem to be greater than hers.