Before (left) and after (right). Justin Bieber is not looking himself of late due to drug use, alcoholism and heavy partying
Box Office: Bieber Doc 'Believe' Bombs, Most Fans a No Show
The performer's second concert documentary Believe is turning in a dismal performance at the Christmas box office, where it has earned only $3.1 million in its first three days. On Friday, it fell below $1 million to $790,000 for a 14th place finish.
Believe is now only expected to take in $4.5 million over the course of its five-day debut (Wednesday through Sunday), including a meek weekend haul of $2.2 million. Granted, the movie is said to have cost only $5 million to make, but Believe will do only a fraction of the business that Bieber's Never Say Never enjoyed in February 2011.
Never Say Never, opening to $29.5 million in North America, posted a lifetime domestic gross of $73 million, making it the most successful concert film of all time domestically. Most box office observers say Believe may only hit $10 million.
Believe is badly trailing similar concert documentaries. In August, One Direction: This Is Us debuted to $15.8 million on its way to earning $28.9 million (even that was considered something of a disappointment)...
Still, there's no denying that many of Bieber's fans are staying away. Rivals question why Open Road -- owned by giant exhibitors Regal and AMC -- decided to open Believe on Christmas, the most crowded time of the year.