Go Daddy
Go Daddy became a name in domain registration and
hosting, as they started off as a small company, offering the lowest
prices. As a result, they gained many customers and the company
gained billions in revenues.
However, Hollywood stepped into the
picture, nagging and harassing Go Daddy to support such items as SOPA
and do their bidding in removing sites from the internet (canceling
hosting) the entertainment industry took issue with (some for
copyright infringement, other over free speech in conduct that is
unconstitutional and fraudulent). As a result ,Go Daddy lost
40,000,000 in one month. Since joining forces with Hollywood, GO
Daddy has been steadily loosing hundreds of millions of dollars per
year, as attested by published company financial data revealing the
significant losses.
The ironic thing is Go Daddy is worth more than each
studios in Hollywood, yet they‘ve allowed them to lead them down a
bad business path. Hollywood and the music industry have been
experiencing record revenue declines, several on the brink of
financial collapse, yet this is who Go Daddy is listening to in the
business world, to take them down with them.
Now in preparation for its IPO, Go Daddy has been
gouging customers. People chose their service for the low prices.
However, Go Daddy has raised the prices of domains. They’ve also
cancel renewal coupons customers rely on to gain discounts on their
domains. As it stands, Go Daddy is no longer the lowest price domain
and hosting company. They’ve raised prices on products between
15-70%. That’s no way to do business. That’s how you lose customers.
Go Daddy has a lot of disgruntled customers due to
these price hikes, who are online vowing on various sites, to take
their business elsewhere. Go Daddy needs to get it together before
they make this IPO, lest it turn into a disaster over customers who
are headed for the door.
STORY SOURCE
GoDaddy Files for U.S. IPO of Internet Domain Name Marketplace
Jun 10, 2014 12:01 AM ET June 20 (Bloomberg) -
Bloomberg’s Leslie Picker reports on GoDaddy’s IPO plans and looks
into the company’s business history and how it may use cash gained
from the offering. She speaks on Bloomberg Television’s “Market
Makers.” “It’s Go Time” for GoDaddy Inc.’s initial public offering.
The tag line from the company’s advertisements also reflects the
beginning of its official process to tap the public markets. GoDaddy,
based in Scottsdale, Arizona, filed with a $100 million placeholder,
without specifying the number or price range of shares it will sell,
according to yesterday’s prospectus. Those details will be provided
closer to the IPO.
The company has raised its profile in recent years
with advertising campaigns featuring celebrities like race-car
driver Danica Patrick and Israeli model Bar Refaeli. Almost 13
percent of the $1.1 billion GoDaddy posted in revenue at the end of
2013 was spent on advertising and marketing. The company’s loss
narrowed last year to about $200 million, from $279 million in 2012,
according to the filing. At the end of last year, GoDaddy had 57
million domains under management, the filing shows. The company
derives most of its revenue from selling the domains and Web-hosting
products...
